Tire Buying Tips

Some people might assume that buying tires online and having them shipped to you is too expensive, time-consuming and cumbersome. So they continue to schlep down to the corner tire store, or buy from a chain store and wind up paying more than is necessary.

However, thanks to easy-to-navigate Web sites, consumers can provide their car’s year, make and model and quickly be shown a wide selection of tires that fit their vehicle. The choices are easily sorted based on the driving requirements, prices or other factors. The tires are then “drop-shipped” to a local tire store for installation at an additional cost. Consumers we have talked with have been amazed at how smoothly the online tire-buying process works. In fact, one shopper called it, “One of my best online-shopping experiences.”

Advantages of Online Tire-Buying

The Internet route offers the following advantages over the traditional tire-buying experience:

  • Online tire prices are lower, particularly when compared to inflated costs at dealerships.
  • Consumer reviews help buyers make informed decisions.
  • Buyers avoid aggressive “upselling” found in many brick-and-mortar stores.
  • Some online tire-buying Web sites, such as Tirerack.com offer their own independent tire tests.
  • There is no state sales tax on most Internet purchases (depending on the laws in your state).
  • One can find an excellent selection of hard-to-find performance and specialty tires.

Disadvantages of Online Tire-Buying

Purchasing tires over the Internet does have a few drawbacks. Here are a few things to know before proceeding:

  • The purchase requires advance planning and takes days.
  • Buyers can’t inspect the actual tires before purchasing.
  • A trusted local installer still needs to be located.
  • Some buyers prefer the face-to-face interaction with an expert.
  • Shipping costs are high, particularly for overnight delivery.

Navigating Your Way to a Good Deal

The process starts with choosing the right tires for your needs. With some 160 different brands in the marketplace, the choice can be overwhelming. Many people are confused by what has been called sidewall graffiti, the hieroglyphic-like information about size, speed and load rating. In most cases, all you need to know is the year, make and model of your car. If you have put aftermarket wheels on the vehicle, you might need to know your wheel size before proceeding.

Nearly all online tire-buying sites allow you to view the list of tires using different sorting methods. If you have a brand preference, such as Michelin, you can sort the list so you can look at all those tires first. You can also cross-shop other brands by reading reviews from people who have bought these brands. While consumer reviews are important, it’s also a good idea to read the opinions of experts who have a greater depth of comparative knowledge.